DexaFit Privacy Policy
Last modified on October 3, 2024.
1. Introduction
Welcome to DexaFit. We, together with our subsidiaries and affiliates (collectively, "DexaFit," "we," "us," or "our"), prioritize your privacy and are committed to protecting your personal information. This Privacy Policy outlines our practices regarding the collection, use, protection, and disclosure of personal information across our websites, mobile applications (including DexaFit iOS and Android apps), DexaFit Operator app, social media platforms, interactive features, and other services linked to this Privacy Policy (collectively, the "Platforms").
Disclaimer: DexaFit is a General Wellness product, intended to support your overall health and wellness. It is not designed to diagnose, treat, mitigate, or prevent any disease or medical condition. Our services are meant to enhance your well-being and provide you with helpful insights, but they are not substitutes for medical advice or care from healthcare providers. DexaFit complies with the FDA's guidelines for general wellness products.
Our services provide wellness insights, including body composition assessments, bone density evaluations, cardiorespiratory and metabolic wellness tests, and wellness diagnostics. We also document wellness histories, interpret outcomes, and connect users with wellness providers for personalized guidance.
"Personal Information" refers to any data that can directly or indirectly identify you, such as your name, email address, phone number, and wellness-related information. "De-Identified Information" refers to information that has been anonymized and cannot be linked back to you.
Our Platforms are intended for users in the United States. If you are accessing our Platforms from outside the United States, your information may be transferred to, processed, and stored in the U.S., where privacy laws may differ from those in your country. By using our Platforms, you consent to this transfer, processing, and storage as outlined in this Privacy Policy.
We encourage you to read this Privacy Policy carefully to understand our practices and your rights regarding your personal information.
2. Information We Collect
We collect various types of information to provide and improve our services:
Personal Identifiers: Such as your name, email address, postal address, and phone number. We collect these for account creation, communication, and providing the services you request.
Wellness Information: This includes detailed wellness assessments, body composition data, bone density evaluations, fitness test results, metabolic wellness tests, and wellness histories. We use this data to tailor our services to your individual needs and provide personalized insights and recommendations.
Demographic and Lifestyle Details: Information about your ethnicity, lifestyle choices, and other demographic data to help us personalize your experience.
Third-Party Integrations: You may choose to share data from services such as Apple Health or Google Fit to provide us with a broader understanding of your wellness and activity levels.
Visitor Data: Non-registered users who interact with our Platforms may also provide limited information, which we handle with the same care as registered users.
Passive Data Collection: Our Platforms automatically collect certain usage data and preferences through technologies like cookies and web beacons. This helps us optimize your experience and improve service functionality.
3. How We Use Your Information
We use the information we collect to provide, improve, and personalize our services. Specific uses include:
Service Provision: We use your Personal Information to deliver services, manage your account, and process transactions.
Communication: Your contact information allows us to send you service updates, account notifications, and policy changes.
Customization: We use your information to tailor content and features to your preferences.
Security and Compliance: Your information helps us maintain the security of our Platforms and comply with legal obligations.
De-Identified Information: We use de-identified data for research, service enhancement, and innovation, helping us improve the overall quality of our offerings. This may include analyzing trends, developing new products or services, and conducting statistical analyses. We may also license this de-identified data to third parties for research or other purposes related to health and wellness advancement.
Marketing: We may use your information to send you marketing communications about our services or third-party offerings. You can opt out of receiving marketing communications at any time by contacting us at privacy@dexafit.com.
4. How We Share Your Information
We do not sell your personal information. However, we may share your data in the following circumstances:
Wellness Provider Coordination: If you use services that involve wellness diagnostics or other wellness services, we may share your information with relevant wellness providers. We ensure that any sharing of this information is done in accordance with applicable privacy laws.
Affiliates: We may share your personal information with our affiliates—third-party entities that license DexaFit's trademarks, intellectual property, and software. These affiliates are not franchisees, and DexaFit is not a franchisor. DexaFit is not responsible for or liable for any actions, services, or issues arising from your visit to or interaction with any of these third-party affiliates. Your relationship with these entities is independent of DexaFit, and their handling of your information is governed by their own privacy practices.
Business Transactions: In the event of a merger, acquisition, or asset sale, your personal information may be part of the transferred assets, in accordance with applicable laws.
Legal and Regulatory Compliance: We may disclose your personal information to comply with legal obligations, such as responding to court orders or government requests.
Service Providers: We may share your information with third-party service providers who help us operate our Platforms, such as hosting providers, payment processors, and analytics companies. These providers are bound by confidentiality agreements and only use your data for the purposes for which it was shared.
Research and Development: We may license de-identified data to third parties for research, analysis, or other purposes that help advance health and wellness knowledge and technologies.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to collect usage data and may share non-identifiable data with advertising partners to provide you with relevant offers. These technologies help us analyze user behavior, remember your preferences, and improve our services.
You can manage your cookie preferences through your browser settings. However, please note that disabling certain cookies may impact the functionality of our Platforms.
6. Your Rights Regarding Your Personal Information
You have several rights regarding your personal information:
Access: You can request a copy of the personal information we hold about you.
Correction: If your information is inaccurate, you may request corrections.
Deletion: You can request that we delete your personal information, subject to legal or regulatory retention requirements.
Data Portability: You can request the transfer of your personal information to a third party in certain cases.
Withdraw Consent: If our processing is based on your consent, you may withdraw it at any time.
To exercise these rights, please contact us at support@dexafit.com. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.
7. Data Security
We take the security of your personal information seriously and implement industry-standard measures, including encryption, secure data storage, and access controls. However, please note that no method of transmission over the internet or electronic storage is entirely secure. We encourage you to use strong passwords and report any suspicious activity related to your account.
In the event of a data breach that compromises your personal information, we will notify affected individuals as required by applicable laws.
8. Retention of Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including meeting legal, accounting, or regulatory requirements:
Account Information: Retained for the lifetime of your account and for a reasonable period thereafter for backup and audit purposes.
Wellness Information: Stored in compliance with legal and professional standards applicable to wellness data.
De-Identified Information: May be retained indefinitely for research and analytical purposes.
9. Children's Privacy
Our services are intended for users aged 18 and older. We do not knowingly collect personal information from children under 18 without parental consent. If we discover that we have inadvertently collected such information, we will delete it immediately. If you believe we have collected information from a child under 18, please contact us at privacy@dexafit.com.
10. Notice to Residents of California, Colorado, Connecticut, Utah, and Virginia
Residents of these states have specific privacy rights under their respective state laws, including:
The right to know what personal information we collect and how it's used and shared
The right to request deletion of personal information
The right to opt-out of the sale or sharing of personal information
The right to non-discrimination for exercising these rights
To exercise these rights or learn more about state-specific privacy protections, please contact us at privacy@dexafit.com.
11. International Users
If you are accessing our Platforms from outside the United States, please note that your data will be transferred to and processed in the U.S. By using our services, you consent to this transfer in accordance with this Privacy Policy. Please be aware that U.S. data protection laws may not offer the same level of protection as those in your country of residence.
12. Compliance with Privacy Regulations
DexaFit is fully compliant with the Health Insurance Portability and Accountability Act (HIPAA) Standards for Privacy, Electronic Transactions and Security (including the HITECH Act and the Omnibus Rule of 2013). We have implemented policies, processes, and procedures designed to ensure compliance with Federal security laws, regulations, and rules. We also monitor ongoing compliance efforts and maintain various reporting mechanisms that are required by law or requested by our customers.
While most of our services do not fall under HIPAA, we adhere to and comply with HIPAA, GDPR, and other privacy regulations. We can provide services to covered entities in certain situations, maintaining the highest standards of data protection and privacy.
We also comply with the General Data Protection Regulation (GDPR) for our users in the European Union and European Economic Area. This includes honoring data subject rights, maintaining data processing records, and ensuring lawful bases for data processing.
We recognize that privacy compliance is a key responsibility for our business and will continue to provide all of our various programs and services in accordance with the relevant requirements of all applicable laws and regulations.
Questions regarding our privacy policies or compliance may be directed to: privacy@dexafit.com
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any significant changes will be communicated to you through our Platforms or via email. The date at the top of this Privacy Policy indicates when it was last updated.
We encourage you to review this policy regularly to stay informed about how we protect your personal information.
14. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer at:
By emailing us: privacy@dexafit.com
By mail post:
Privacy Department
DexaFit, Inc
3601 Minnesota Drive Ste 180
Edina, MN 55435